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RunFriendly starts its London beta trial

Ahead of the ‘new year, new me’ resolutions, RunFriendly has started its beta trial with a selection of gyms, hotels, retailers and other spaces in central London.

RunFriendly helps more people run and cycle more often, whatever the weather, by matching runners and cyclists with under-used showers in gyms, hotels, leisure centres and co-working spaces.

The test area spans from Farringdon and Blackfriars to Tower Bridge and Liverpool Street, and will generate insights and learning ahead of a roll-out to other areas of London.

Anyone else who interested in joining the next phase our city trials sign-up now at www.runfriendly.com - whether as beta tester or if you’re a gym or venue with showers. Let us know if you’d like to see RunFriendly in your own city!

 
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Happy Feet. How running delivers on the promise of making us happier and healthier?

Whether it’s through social connections, finding ‘flow’ in the moment, or through finding the right balance between pleasure and purpose in our daily lives, Men’s Running urban running contributor Scott Cain explores running and happiness.

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How active, or inactive, are we as a nation in the ‘first and last mile’ of our everyday commutes?

RunFriendly, Go-Ahead and University of Leeds have conducted world’s most in-depth study into ‘first and last mile’ of our everyday journeys and commutes. The first-of-its-kind research explores how we can encourage and enable different commuter ‘archetypes’ to have more active and healthy journeys from their front door to their main modes of transport, such as the train station, and then onwards to their work or destination. And then the return journey. The findings will be released in January followed by campaign activities during 2019.

 
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Midnight Running in the City. Every bit as good as it sounds.

Scott Cain, RunFriendly CEO, writes in the Guardian. Scott joins a community of night-time runners, who soundtrack their jaunts to bass-heavy dance music, which is changing the face of urban running.

 
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Go-Ahead urges passengers to get active for the first and last mile of their journeys

Go-Ahead, in partnership with active travel experts RunFriendly and the University of Leeds, has published a study examining the health benefits of active travel combined with public transport, offering a compelling alternative to driving for all or part of daily commutes.

 
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RunFriendly wins place on top geospatial accelerator.

RunFriendly has been selected to join geospatial accelerator, Geovation, from October 2018.

Businesses joining the start-up accelerator each receive up to £20,000 in funding and a range of resources and services, including access to experienced software developers, geospatial expertise from Ordnance Survey, property expertise from HM Land Registry, and specialist mentoring to assist with business proposals and investor relationships.

 
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RunFriendly wins spot on London Sport incubator programme

London Sport to nurture 11 start-ups through six-month dedicated physical activity incubator programme.

Cohort to be supported by incubator partnerships with Fieldfisher, PwC, Loughborough University, London & Partners, Tech London Advocates, CrowdCube, and RLC Ventures.

For more information on Sport Tech Hub and the 11 start-ups joining the programme check their site

 
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Running and air quality. We investigate what can be done to help us all breathe easier.

We hear a lot about dangerous air quality, but when is it better to actually not run in a city? And how are you, as a runner, expected to make that choice? Urban running correspondent Scott Cain, who is also CEO of RunFriendly, investigates for Men’s Running.