Press Release

RunFriendly wins spot on London Sport incubator programme

Health, Workplace and Older-Adult focused start-ups lead second cohort of Sport Tech Hub startups

London Sport to nurture 11 start-ups through six-month dedicated physical activityncubator programme

Loughborough University London announced as new programme academic partner, providing academic expertise to development of capital’s sport tech ecosystem

Cohort to be supported by incubator partnerships with Fieldfisher, PwC and London & Partners


Tech start-ups working to support active ageing, workplace wellbeing and active travel are among 11 companies selected to join the second cohort of Sport Tech Hub, the London Sport-managed technology incubator dedicated to enhancing the use of SportTech to promote increased participation in physical activity and sport.

The programme, which formally re-launches in September 2018 following the conclusion of cohort one in March, offers support, advice and guidance from a range of partners and collaborators including leading law firm Fieldfisher, professional services giants PwC, the Mayor of London’s promotional company, London & Partners, Tech London Advocates, CrowdCube, British Tennis and RLC Ventures.

Alongside the selected start-ups, Loughborough University London joins as the programme’s new Academic Partner, providing academic expertise to the eleven companies and to the development of the capital’s wider sport tech ecosystem.

Alex Zurita, Specialist Advisor – Technology for Participation, for London Sport said:

As SportTech plays an increasingly prominent role in the development of physical activity and sport, innovative start-ups have a real opportunity to shape the ways that we choose to be active in the future.

“The 11 companies that will join the Sport Tech Hub from September offer a thrilling vision of the future of sport – we look forward to working with all of them in the coming months as wework together to support more people to live physically active lives.”

Timothy Barnes, Head of Enterprise Development, Loughborough University London said:

By working with Sport Tech Hub, we will help develop routes for smaller organisations to access our global network and provide opportunities for our own students, alumni and researchers.”

For more information on Sport Tech Hub and the 11 start-ups joining the programme, visit